Session Goods
Roles:
Brand Development
Creative Direction
Social Media Strategy
Campaign Production
Content Management
Year:
Feb 2021 - Oct 2022
Session Goods is a designer lifestyle brand dedicated to your moments of indulgence. Post pandemic, I was hired to art direct a campaign for a product launch only to then eventually take over the entire creative department. I worked directly with the founders to develop the brand’s online personality, creating a conversation through creativity and intention. I managed, produced, and directed content across their e-commerce, partnerships, trade shows, events, email marketing, and social media while leading a diverse team of people.
Session is founded by four designers and has a Dieline Award so you could say the product was speaking for itself but it was time to start saying more. With a successful new color-way campaign launch, I was brought on to the team right before the industry’s first ‘420’ post-pandemic which limited our access. From a creative brief we were able to contract out content creation, pairing them with data from A Proper High, in a series called Flowers for Flowers. Flowers by The Boy Who Cried Flowers
As our team began to grow and the world started to open up again, the founders wanted to introduce who the company consisted of without being trite or boring. Using an ice-breaker like their favorite artists gave depth to our story telling both individually and as a team which was appreciated during trade shows, events, and photoshoots. Everyone played a part.
Prior to my arrival, Session had a great structural base of a social media strategy, though small. My goal was to help them grow those pillars of content across other platforms with what was working and familiar to their audience. While I was strategizing, designing, and managing their digital presence, I was also art directing and producing all of their content campaigns linked below.
