The Bloom Brand

**Roles:**
Social Media Strategy
Content Direction
Email Management
Graphic Design
Merchandise Development

**Year:**
Feb 2018 - Feb 2019
Website

All creative produced during my time at The Bloom Brand was in partnership with the creative direction of File Brand.

Featured

The Bloom Brand prides themselves in being high-functioning industry leaders. Working with them only 2 years after recreational legalization, I primarily did story-telling and strategizing via digital marketing outlets like social media and email. Working closely with their Creative Director, I was able to close the content loop and analyze data insights to produce curated content.

Dude, Have you
seen my vape?

Bloom’s audience was a fun one. They were willing to interact with the silly things. I had figured out a system of using AMA’s (ask me anything) to get content ideas for our creative team. We would meet the objectives from the marketing team, territories we operated in, and still had some fun with it.

One example: Where are some places you have found your vape? We would compile the data and use it to create content.

We would use the AMA data to create info-graphs - because who doesn’t love nonsense in data form?

#Bloomwithaview was a fun feature that encouraged consumers to take a quick pic of pen wherever they might be!

BloomEDU.online

The School with so much potential - that no one showed up to. ¯\_(ツ)_/¯

After Bloom had its IG taken down for the first time, I realized we needed a place to store all of this data that had some really cool graphics to go along with it. One of Bloom’s scientists and head of sales in Washington at the time, Rachel Miller and I started a school style website to store all our nerdy content people would EAT. UP. This was the birth of BloomEDU. It had “schools of study” like Social, Art, Health, and Science.